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Advertising Standards Authority Precedent Manual Vol 1 (2004 to 2005)

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee dating back to 2004

Publication Language: English
Print
R535.12
Quantity
In Stock
Published:
ISBN/ISSN: 9780409046465

Product details

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee dating back to 2004

The Advertising Standards Authority Precedent Manual is the ideal reference to rulings of the ASA, giving you quick and easy access to decisions that have affected the industry. Written by experts in the advertising industry, the ASA Precedent Manual consists of case summaries of the Rulings of the Directorate, as well as appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee. This publication is updated biannually. This first volume comprises of rulings that were heard during 2004 and 2005. Also available as part of a 5 volume set covering rulings from 2004 to 2013.

Featured authors

Table of contents

2004

FHM / L Das Neves

Magnum / P Crooks & Others

Igia Wipe Away / R Haken

Kellogg's / Stopforth & Others

Klipdript / Mr C R Benson

FCUK / J Boshard and Another

Arrive Alive / N Buthelezi

MTN / M Hetzel

SABC / Mr S Peens & Another

Aspen Pharmacare / Shirley Cooksley

Fruitime / Mike Dykhouse

King Cone / I Becker

Myopro Whey / Ultimate Sports

SMS Wild / Ms S van Niekerk & Others

iTalk Cellular/ Mr DC Sader

Whiskas Cat Food / Nestlé Purina

Telefunken TV / P Malan

Romans Pizza / Scooters Pizza

Axe Deodorant / T Serobatse

AA Insurance / T Schoeman & Others

Arthrochoice / Nutrilida

City Lodge / P Gillow & Others

DSTV Billboard / C Lichtenstein

F.I.A.S / Mr M Bikitsha & Another

Flirts / Flings

Nando's / Kentucky Fried Chicken

Palmolive Naturals / Sara Lee

Pick 'n Pay / Mass Discounters

SA Home Loans / ABSA

V-Energy Drink / LE Rousseau & Another

Vodacom / I McLean

Vodacom / S Motara & Another

Marie Stopes South Africa / Buthelezi

SABC3 / eTV

KFC / Golden Fried Chicken

Coricraft (Pty) Ltd / Motani Lounge (Pty) Ltd

International Society of Krishna Consciousness / Nando's

Albany Bakeries / Premier Foods

Adcock Ingram Limited / Reckitt Benckiser

Supersport / SABC

Danone Clover SA / Vodacom

Mars Incorporated / Nestle

Advertising Standards Authority SA / Telematrix (Pty) Ltd

2005

Game Store / Dr A Suleman & Another

Fat Free Yoghurt / T Atsell

Mitsubishi Colt / S Davidson

KFC / W Train

House & Home / N Jackson

Herbology Horny Goat Weed / Pharma Natura

Homecoming Revolution / M Du Toit

Dr Rath Health Foundation / TAC & Another

Elizabeth Anne's Natural Baby / Johnson & Johnson

Biobust / Dr HA Steinman & Another

Matrix Warehouse / Incredible Connection

Citroen C5 / Volvo

Audi / M Henkel

Checkers ATMs / J A Browne and Another

Maroela Lodge / RC Preston

Nandos “One Settler, One bullet� / V Geere

Alli-Cat Publishing / Auto Trader

Children of Fire Trust / P Zwane

Fairfield Dairy / Clover SA

Cresta Shopping Centre / Clearwater Mall

Breform / L Schipper

Arthrochoice / Nutrilida

Acer Aspire Computer / I McLean

MTN / Vodacom

Futuregrowth / PK Murphy & Another

Beck's Non Alcoholic Beer / D Kimble

Cell C “Kak� / L Bezuidenhout

Lions Rugby / CA Price

Nestea / S Freedman and Another

Herbex Slimmers / School for Health & Rehabilitation Sciences

Ford Bantam / P Du Plooy and Other

Mini / L Roodt & Others

Akira / Amalgamated Appliances

Cellfind / E Breytenbach

Monster Truck / M Cosser

Beacon / Nestlé

Castle Lager June 16 / K Ntsoane & Others

MTN / Vodafone

Juno / St Celine

Dial Direct / DC Comics

NikNaks Atchar Flavour / M Kekana

Arthroguard / Arthrochoice

Ford Bantam / General Motors

Internet Solutions / UUnet

Air Wick Fresh Matic / Glade Wisp

Dettol Neutra Air / SC Johnson

Discovery Credit Card / A Ogilvie

Eveready Alkaline Plus / Gillette Group

Kellogg's All Bran / Weet Bix

Nissan “Goes Like Hell� / CR Benson

Yogi Sip / Dr MP Sithole

Pfizer Consumer Health Care / GlaxoSmithKline

H Venables & Others / SABC Good Hope FM

INDEX