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Advertising Standards Authority Precedent Manual Vol 2 (2006 to 2007)

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2006 and 2007

Publication Language: English
Print
R535.12
Quantity
In Stock
Published:
ISBN/ISSN: 9780409046472

Product details

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2006 and 2007

The Advertising Standards Authority Precedent Manual is the ideal reference to rulings of the ASA , giving you quick and easy access to decisions that have affected the industry. Written by experts in the advertising industry, the ASA Precedent Manual consists of case summaries of the Rulings of the Directorate, as well as appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee. This publication is updated biannually. This second volume comprises of rulings that were heard during 2006 and 2007. Also available as part of a 5 volume set covering rulings from 2004 to 2013.

Featured authors

Table of contents

2006

Johnnie Walker / L Skyes and Another

City of Tshwane / Solidarity

Dab Fat Trapper / Carb Block / DR Steinman

Proposed Stonewood Country Estate / B Rowland

Aloe Extract / Aloextra

Caprica / Wild Island

Dischem / Edgars

Natela / Broadway Sweets

Lagoon Beach Hotel / M Roy

Bioslim Meal Replacement / J Gardener

Arrive Alive / G L Verwey and Others

Nashua / Hewlett-Packard

Chevrolet Aveo / J Redford

Citroen C3 / Betterbond

Are You Alone / E Coetzee

Jimmy's Seafood & Prawns / Jimmy's Killer Prawns

Lux / South African Society for Sexual Education & Another

Kroonpark Resort / M van Niekerk

Angels / S Hill

HTH Chlorine / M Tilburn

Plascon Barloworld / G Ripley

Country Fair / LAAW

Marlboro / CR Benson

Grand-pa / Reckitt Benckiser

Hyundai Getz / N Zalgaonker and Another

Drimop / PVA Mops

Kenza Water / Dr HA Steinman

KFC / H Miller

“Giving the Finger� / S Fenwick

XPS Courier / RAM Couriers

Bliss Chemicals / Unilever

Denny Mushrooms SMS Competition / EA van Zyl

Nutella / V Johnson

Adcock Ingram / Sandoz & Novartis

Axe Deodrant/ S Singh & Another

Castle Lager / Smirnoff Vodka

iTouch / Sony BMG

Joko / L Mgcina & Others

Kellog's All Bran High fibre and All Bran Flakes / Bokomo Foods

Maxidor / Trellidor

ABSA Bank Ltd / B Staak

Adcock Ingram Ltd / PharmaCare Limited

Norvatis SA (Pty) Ltd / Adcock Ingram Limited

Advertising Standards Committee / AIG Life South Africa Limited

GlaxoSmithKline / Colgate-Palmolive

Union Swiss (Pty) Limited / Johnson & Johnson (Pty) Limited

2007

Groet Die Grotman / RJA Joubert

B.O.I Financial Services / L Erasmus

Kulula.com / Cell C

Chinese Lowest Prices / T Monson

Ferragamo / C Meyer and Another

Kimberley-Clark / Proctor & Gamble

Durban 2010 Trust / A de Jager & Another

1 Time Airlines / Z Omer

Comfrey Capsules / The Pharmaceutical Society of SA

BNS Workshop / I Tait

Jews for Jesus / UOS

Axe Jet / G Very & Others

Flyerz / E Egan

10 Ways to Kill a President / H Thiede

First Choice Milk / Bayer Consumer Care

Leapfrog / ReMax

Elvin Orange Nectar / R Sidelsky

Incredible Connection / D G Gorelick

Daily Voice / G Cockcroft

Caltex with Techron / BP Ultimate

Carly's Angels, Sex Trader & Tammy T's / T Monson

Colgate-Palmolive / GlaxoSmithKline

Detox Foot Pads / HA Steinman

Drimop / PVA Mops

Hyundai / L Jansen and Others

Kellogg's Special K Bar / C Bird

Media Alliance Publishing / Time Out Group

MTN / Vodacom

Carma Laboratories / Avid Brands

INDEX