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Advertising Standards Authority Precedent Manual Vol 3 (2008 to 2009)

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2008 and 2009

Publication Language: English
Print
R769.59
Quantity
In Stock
Published:
ISBN/ISSN: 9780409049329

Product details

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2008 and 2009

The Advertising Standards Authority Precedent Manual is the ideal reference to rulings of the ASA, giving you quick and easy access to decisions that have affected the industry. Written by experts in the advertising industry, the ASA Precedent Manual consists of case summaries of the Rulings of the Directorate, as well as appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee. This publication is updated biannually. This first volume comprises of rulings that were heard during 2008 and 2009. Also available as part of a 5 volume set covering rulings from 2004 to 2013.

Featured authors

Table of contents

2008

Absa / First National Bank

Always / Lil-Lets

Aquila Private Game Reserve / Fairy Glen Private Game Reserve

Bayer Healthcare / NAPM

Bio Matic / Bio Classic

Bioslim Detox Foot Patches / H A Steinman

Coca Cola Zero / A Pautz

Colgate / GSK

Crammix / CMA

Crown Relocations / Elliott International

Dettol Hand Liquid Wash / Colgate-Palmolive

DStv / PM Stevens

Duracell Plus AA Batteries / S Crookson

Ebucks / M F Dunn

Finish Bosch Dishwasher / H Venables and Another

Fish Eagle / H Phillips

Fun Holidays / L Scop

Game Gillette Blades / R Naidoo

Girls on the Move / D Parker and Another

Glo Mobi Ringtones / Mr Kimmie & Another

Jagermeister Liqueur / K Bindon

Janssen-Cilag / NAPM

KFC / A Cornelissen

KFC Colonel Burger / S W Smith

KWV / H Phillips

Lil-Lets / Lifestyle

Liqui-Fruit / Tropika

Lollipop Lounge / C Durbach and Others

Mahindra / Jeep

Mavericks / F M Boulle and Another

Mavericks / J Pickering

Michelin / Subaru

Montagu Springs / H Czanik

MTN Data Contracts / DP Sullivan

My Creemer / Cremora

My Weigh / J Gardener

Nashua Mobile / Mweb

Nashua Mobile / S Thomas & Another

Nestle SA / Infant Feeding Association

Oil La Santé Preg / Bio-Oil

Outsurance / O Kennedy

Pacmar Crystal Falls / HA Steinman

PC Mart / Incredible Connection

Pentravel Holiday Package / K van der Merwe

Prato / Spitz

Promato / HPA

Property24.Com / Propertygenie

Roman's Pizza / Scooters Pizza

SAB Miller Peroni Beer / J Redelinghuys

Smoked Haddock / H Wood

Spectrum / Centrum

Standard Bank / H W Kuschke

Steers / N Wantenaar and Others

Teazers / V Smith

Teazers Bottoms Up / P Willemse and Others

The Voice / Y Kane

Virgin Money Mastercard / HL Malherbe & Another

Vodacom 4u / MTN

Domestos / Toilet Duck

SAA Credit Card / H Dawood

Blue Train / Mr Ian Crowhurst

Dr Harris A Steinman / Herbex CC

Harvest Donor Eggs / V Spiro

K Sheppard / British American Tobacco SA

MTN / Vodacom

National Council Against Smoking / British American Tobacco SA

PFIZER / NAPM

2009

All Gold Chunky Apricot Jam / G Williams

Andosept-Co / Andolex & Andolex-C

Axe / R Benson

Baracuda X7 Quattro / Arengo

Bavaria Beer “One for the Road� / S Ngcama

Bic Razor / LCC Solderholm & Others

Capitec Bank / FNB

Checkers Wines / J Tostee

Chery QQ3 / J Gardener

Dannhauser Malt / King Korn

Dettol Soap / Lifebuoy

DSTV / JR Else and Another

ENO / Reckitt Benckiser

Fruitime New Sport Cap Range / L Braithwaite

Gauteng Gutering / E Egan

Herbex Natural / H A Steinman

Huggies / L Beukes & Others

Hyundai i20 / N Coertze

I and Light & Crispy / Sea Harvest

Innoxa / S Mare and Another

LG Electronic Appliances / TJ Moore

Maxidor / G Honiball

Mitsubishi Fuso / Hino

MTN Ericsson C902 / J Moodley

MTN SAMA Awards / T Braune

Nampak Tissue / S Baise

Nandos / K Ngqula

Nivea Silver Protect / Unilever

OTC Pharma SA / SA Natural Products

Outsurance / Breidenbach

Porterhouse Steak / J Ehmke

Salex Nasal Spray / J Macdonald and Others

Samsung Air Conditioner / N Proudfoot

Savanna Dry / L Boshoff

Solal Technologies / SASA

Superbug Automatic Pool Cleaner / Zodiac Pool Care

Take 5 Mango Fruit Juice / A Ross

Talk 4U / A Grobler and Another

Three Cities Group / KF Cleator

Tommee Tippee / NUK

TomTom / Garmin

Vodacom Data / I Roux

Webco Tools / HATMA

Ajax Dishwashing Liquid / Sunlight Dishwashing Liquid

Alcat Test / H A Steinman

Bioslim Once A Day / HA Steinman

BLU 52 / Clear4Weeks

Cell C / Vodacom Yebo4less

Dettol / Sara Lee

Foodstate/ Wyeth Consumer Healthcare

L'Oréal / Sunsilk Relaxer

MTN Competition / P Van Zyl & Others

Neotel / iBurst

Nestle SA / Kellog

Nissan / C H Van Heerden

Procter & Gamble / Tresemmé

PSN Brands (Pty) Ltd / Ingelheim Pharmaceuticals

Rayzon / Nycomed Madaus

S Crookson / Duracell Plus AA Batteries

Sarita / Distell / Blaykes & Doyle

Stemenhance / J Carr

Alberto-Culver (SA) (Pty) Ltd / Proctor & Gamble SA (Pty) Ltd

Bioscience Brands Limited / Dr Harris A Steinman

Cell C / Vodacom

Colgate-Palmolive (Pty) Ltd / Reckitt Benckiser SA (Pty) Ltd

Golden Fried Chicken (Pty) Ltd / KFC International Holdings Inc

Mars Consumer Products (Pty) Ltd / Unilever SA (Pty) Ltd

SAOPA and Another / Discovery Holdings Ltd

The Procter & Gamble Co / Kimberly-Clark of SA (Pty) Ltd

INDEX