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Advertising Standards Authority Precedent Manual Vol 4 (2010 to 2011)

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2010 and 2011.

Publication Language: English
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R726.20
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ISBN/ISSN: 9780409119312

Product details

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2010 and 2011.

The Advertising Standards Authority Precedent Manual is the ideal reference to rulings of the ASA, giving you quick and easy access to decisions that have affected the industry. Written by experts in the advertising industry, the ASA Precedent Manual consists of case summaries of the Rulings of the Directorate, as well as appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee. This publication is updated biannually. This fourth volume comprises of rulings that were heard during 2010 and 2011. Also available as part of a 5 volume set covering rulings from 2004 to 2013.

Featured authors

Table of contents

2010

MTN / Vodacom / 9565

Lifestyle / D Nell / 14700

Aquafresh Iso-Active / Colgate Palmolive / 14496

Flufix Range / HA Steinman / 14799

Green Planet Fax / U Maritz / 14818

Vogel Multiforce Alkaline Powder / HA Steinman and Another / 9195

Gabriel Shock Absorbers / W Hartzenberg / 14367

Medic Alert / I Roux / 14883

Sunshine D Lite / Unilever / 14790

Tiger Brands / PCA / 14545

MTN Ayoba / AL Albertyn and Another / 14717

Wielie Wielie Walie / G Lombard / 14976

Bournville Cadbury Chocolate / O Moosa / 14292

Dettol / Colgate-Palmolive / 14798

Teazers Strip Club / LM van Wyk and Others / 14921

MTN Blackberry Bold 9700 / BC Dyke / 15177

Outsurance / CR Benson / 15112

Breast Assured / HA Steinman / 14951

Swartland Doors / Solid Doors / 15377

Londoloza Security / GJP Fenn / 15354

Botumax / Botox / 15034

Cape Karoo / A Anderson / 14973

Keynote Health / Crosscare / 15333

Unilever / Cape Oil & Margarine / 15588

Amstel / SAB / 15589

ImuPro / HA Steinman / 14955

Afrihost ADSL Uncapped / S Crookson and Others / 15446

Genesis Clinic / M Olivier / 15777

Neotel / Business Connexion / 15938

Speck Pumps Badu V1 / Pentair / 15959

Immune Booster / MP Maraba / 15726

Miggy Noodles / Maggi Noodles / 15958

Glomail Blu52 / Arch Chemicals / 16127

Herbex Hlasela Amafutha / A Dormer / 16267

Kulula Specials / JJ Botes / 16159

Nature's Choice Products / McCain Foods / 16283

Nedbank / A Froneman / 16191

Vodacom & Others / Cell C / 13641

Kellogg / Nestlé / 13951

Bobtail Nature's Best / Mars / 14136

Colgate / Aquafresh Iso-Active Toothpaste / 14496

Knorr Cup-a-Soup / Royco / 14704

Lifebouy / Dettol / 14813

SAB / Amstel Lager / 15375

Pick 'n Pay / Shoprite Checkers / 16193

T Faught / Game / 13796

Pick 'n Pay alcohol / SJ Pain / 14146

Compaq Laptop & HP Printer / NG Plaatjies / 14442

SR Naidoo / Adidas / 14904

Chicken Licken / CR Emmerson / 16192

HA Steinman / Homemark / 12988

Distell Group Ltd / SAB / 13058

HA Steinman / Homemark / 13961

Johnson & Johnson / Tiger Brands / 13696

Mars / Foodcorp / 14136

Unilever SA / Cape Oil & Margarine / 14790

Trefoil / Henkel and Another / 15030

2011

MTN “World-Class Internet� / Cell C / 16873

Nkosi's Haven / MA Marokoane

A Vogel Neuroforce / S Kaye / 16323

SAB / AAC / 16841

Vuka Tears / TD Edwards / 16879

Brandhouse Drive Dry / TK Morodi and Others / 17063

Keynote Health / Crosscare and Another / 15333

Cystic Fibrosis Awareness / JD Baird / 17097

Cell C “Blue/Red� / Vodacom / 17778

Garmin Fitness / W Gould / 17018

Harmony Rehab Clinic / E Bull / 17102

Boxer Superstores / Shoprite Checkers / 17052

Fairlady Annual Subscription Fee / B Greyvenstein / 16526

Peroni Beer / J Attrill / 17813

Solal Technologies – Healthy Fast Foods / M Low / 16575

Drinking and Driving / G da Costa / 17429

Toyota Hilux / T Morison / 16816

5FM Faithless / SAJBD and Another / 17358

Solal Technologies / SASA / 17484

Clicks Pharmacy / T Mere / 17657

SMS Porn 31191 / J van der Merwe / 16290

Maggi Pastas and Soups / IW Ferreira / 16451

Sondag Son / BC Mentor-Davids and Another / 17504

Virgin Mobile / G Hamlyn & Others / 18411 / 18434 / 18435

Transnet Taxi / CM Mabaso and Another / 17514

Frank Life Insurance / LN Joubert / 18391

Cadbury Dairy Milk Chocolate / T Bright and Another / 18003

Maggi Stew Granules / Unilever / 18383

Avis / A Savvas / 18246

Axe Deodorant / D Theron / 18459

Solal Technologies / HA Steinman / 17588

Dr Boxall's / TAC / 17965

Complete “Maintenance� Dog Food / Montego Feeds / 18193

Abortion Kills / L Pieterse / 17273

Bournville Dark Chocolate / J Farrell / 18669

Arcadia Home Shopping / A van der Byl / 18743

Crosscare and Another / Keynote Health / 15333

MTN “World Class Internet� / CELL C / 16873

Masterparts / Gud Filters / 16930

SASA / Solal Technologies / 17484

S Kaye / A Vogel Neuroforce / 16323

Albany Bread / A Buldeo / 16508

Solal Tech Omega 3 & 6 / K Charleston / 16711

B Joelson / FNB Money Back Fuel / 16736

British American Tobacco / K Williams and Others / 17013

Vodacom and Others / Cell C / 16341

Christ Embassy Church / Treatment Action Campaign / 14821

SAB / Brandhouse Beverages (Pty) Ltd / 15589

INDEX