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Advertising Standards Authority Precedent Manual Vol 5 (2012 to 2013)

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2012 and 2013

Publication Language: English
Print
R627.00
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Published:
ISBN/ISSN: 9780409126945

Product details

Concise summaries of various rulings from the Directorate together with appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee during 2012 and 2013

The Advertising Standards Authority Precedent Manual is the ideal reference to rulings of the ASA, giving you quick and easy access to decisions that have affected the industry. Written by experts in the advertising industry, the ASA Precedent Manual consists of case summaries of the Rulings of the Directorate, as well as appeals to the Advertising Standards Committee, the Advertising Industry Tribunal, and the Final Appeal Committee. This publication is updated biannually. This fifth volume comprises of rulings that were heard during 2012 and 2013. Also available as part of a 5 volume set covering rulings from 2004 to 2013.

Featured authors

Table of contents

2012

2011 Tata Vista / E Chan / 20166

31191 Sex / M Mitchell / 18469

A Vogel Molkosan / K Charleston / 18572

ABSA / R G Patheyjohns / 20549

Advanced Lifebuoy / Dettol / 20233

AllAllergy.net / H Phillips / 20608

Almay Eye Make-Up Remover / N Du Toit / 17812

ARA / MS Blankenberg / 19257

Arcadia Home Shopping / CM Ulyate / 17079

Athol Fugard's Statements / G Smith / 19505

British American Tobacco / C Maggs and Others / 17013

Caltex Techron / S Prioreschi

Cell C / W Braamse / 20553

Cell C 99 Cents for Real (Radio) / MTN / 20707

Cell C 99 Cents For Real (TV) / MTN Zone / 20633

Colgate Plax / Johnson & Johnson / 20774

ContiPartner / Hankook / 21103

Crafton Designs / Bravo Group / 19599

Crime Line / Y Clark / 19532

Dettol Natural Soothing Soap / Johnson & Johnson / 18778

Dis-Chem / Clicks Group / 20441

Eclipse Spinal Zone / Bravo Group / 21220

Edgars MSC Cruise / C Primo / 19231

Get A Car / A Hlabioa / 18330

Helios Margarine / Unilever / 20662

Hi Fi Corporation / L Santhos / 17876

“In the Light of the Truth� / K Charleston / 19319

Inside Edge / M J Sun / 18760

Inversion Femme / H Steinman / 19448

Jam SA / S Jonker / 18538

Lil-Lets / Kotex / 20678

Lip Ice / Labello / 19962

Makgato Attorneys / C Levin / 20104

Motions Hair Products / B Madekurozwa / 20660

Nandos / D Winks & Another / 20502

Natura Laboratories / A Rees / 19534

PG Glass / Grandmark Glass / 18737

Pharma Natura Jungle Vites / R Jobson / 19034

Radio 702 Crime Line / K Brooks / 19923

Republic Bus and Truck / W Heckroodt / 18961

Rivers Church / E Gerber / 18804

Selati / Canderel / 20808

Sms Vid & Porn 31311 / C Tapson / 19334

Solal Breast Protection Formula / R Jobson / 18707

Standard Bank / FNB / 20013

Standard Bank Internet Banking / M Lurie / 19468

Tresor Dore / Ferrero Rocher / 19737

Villa Romantica / P H Royal / 19155

Windscreen Direct / Shatterprufe / 20815

YOU Magazine / L Lawson / 19692

Oscillococcinum / Z Joubert & Another / 18385

SANP “Bio-Strath� / R Jobson / 18390

Solal Tech Omega 3 and 6 / Charleston / 16711

2013

Absolut Vodka / D Watkins / 21439

Adcock Ingram / Aspen Pharmacare / 21775

Allergostop / HA Steinman / 22598

Ariel Auto / Unilever / 22334

Clicks / A P Van Der Merwe / 20942

Consol Glass / Nampak Bevcan / 21479

Dettol Cream Cleaner / Unilever / 21935

Disprin / GSK / 22775

Durex / SFH / 21941

Evox 100% Whey Protein / HA Steinman / 21654

Firestone Tyres / M Cornell / 22730

FNB Petro Card / R Hutchinson / 21948

Groupon / Ndlamini / 20929

Handy Andy Cream / Reckitt Benckiser / 22048 (June 2013)

Handy Andy Cream / Reckitt Benckiser / 22048 (New Substantiation, August 2013)

Handy Andy Cream / Reckitt Benckiser / 22661

Handy Andy Cream / Reckitt Benckiser / 22661

Herbex ‘Schedule C0' / H Steinman / 22194

Isuzu / Fialkov / 20928

King Price Insurance / Miway / 22424

Lays Chips / J Henderson & Another / 21921

Light of the Nations Church / J Trahms / 20769

Liqui-Fruit / Blackberry / 21762

Maq Washing Powder / Unilever / 21964

Nampak Bevcan / Consol Glass / 21281

New OMO / Bliss Chemicals / 22568

Panado / Grand-Pa / 22510

Pepsodent Toothpaste / J Miller & Others / 22366

Prospan / Inova Pharmaceuticals / 21895

Protex for Men Soap / Unilever / 22517

Q20 Pink Campaign / Herschell / 22332

Royco Charitable Offer / Unilever / 22089

Sex Trader / D Courtney and Others / 21472

Standard Bank / R Pieterse / 22453

Standard Bank UCount / L Naidoo / 22231

Teazers / T Meyer / 21685

Telkom Mobile / D Fialkov / 22307

Telkom Mobile / Vodacom / 22228

Verimark Sniper / D Walker / 21410

Volkswagen SA / A Stroud (LG) / 21113

Volkswagen SA / A Stroud Breach / 21113

S Crookson / Groupon

Reckitt Benckiser / Unilever

SA Natural Products / Jobson

Kulula / SAA

Vigro / HA Steinman

INDEX